Businesses that use marketing automation to
nurture prospects experience a 451% increase in qualified leads.

(The Annuitas Group)

What do these terms mean?

Lead Nurturing

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) and where they are in the buying process.

To put it simply…

This is the future of marketing!