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If Internet Marketing Was a Football Team: Position-by-Position Breakdown |
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College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.
In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:
Head Coach – Analytics ... Read more |
SEO for eCommerce Part Two: Poor Site Structure |
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You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some of the questions that ... Read more |
5 Ways Clients Trip Up Their Own SEO |
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One the largest hurdles in getting a website to rank well and make money for a client, can be the client themselves. It is hard to watch a well-meaning client get in their own way and not know it. For that reason I am writing this post to help them understand what they can do ... Read more |
SEO.com Launches Local Search Service with Boostability.com Partnership; on Track for Record Year |
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SEO.com teams up with Boostability.com to offer small and medium-sized businesses the services and technology to efficiently leverage local SEO services that drive top rankings, increase website traffic and significantly boosts sales.
SALT LAKE CITY — Up until now, SEO.com’s clientele was mostly made up of larger corporations and businesses with a bigger marketing budget. With one ... Read more |
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Building Tracking URLs for Google Analytics |
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This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much ... Read more |
Split Testing – Knowing is Half the Battle, Part 2 |
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This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going ... Read more |
4 Reasons Why the 301 is a Must |
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Debate Follow-up: The Necessity of the 301
Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics.
For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered best practice? If not, what ... Read more |
Debate: The Necessity of the 301 |
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On my personal blog, I have a little section called “David’s Dilemma.” I thought I’d bring my dilemma to the SEO.com blog. It’s a pretty simple concept, I ask a question, and you leave an awesome comment. Remember this only works if you leave a comment.
Back Story
Last week, I wrote a post about quick and easy ... Read more |
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Split Testing – Knowing is Half the Battle, Part 1 |
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I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun!
It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges will help ... Read more |
5 Easy Ways to Confirm an Ad Agency Really Knows SEO |
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The Truth
The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social Media is ... Read more |
3 Conversion Busters You Can Easily Fix Today |
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I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads.
While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there on the ... Read more |
Now Businesses Can Respond To Google Places Reviews (Google Local) |
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Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local).
The Facts About How To Respond To Reviews
This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can navigate to your ... Read more |
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